BUY IT UP: Rihanna OFFICIALLY Launches River Island Collection In London

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Rihanna‘s officially unleashing her Rihanna for River Island collection tonight.  And she hit up the River Island store on Oxford St. in London for her big launch.  Pics and video inside…

If you’ve been wanting to get your hands on Rih Rih’s River Island Collection, now’s your time.  The "Diamonds" singer rolled up to the clothing brand’s London store to sign autographs and to officially start selling her line:

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She was spotted leaving her London hotel in the collection’s black long sleeved turtle neck maxi dress.

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And snapped pics showing off the shoes from the collection once she arrived.

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Pretty.

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She signed copies of her brand new ELLE UK mag for her young fans as well.  The collection goes on sale online tonight.

Here’s a behind the scenes look at Rihanna’s Spring/Summer 2013 Collection ad campaign featuring Jourdan Dunn and Rih herself:

BONUS: Here’s another sneak peek at the poptress rehearsing for her upcoming Diamonds world tour kicking off in just a few days:

 

Pics: Splash/Pacific Coast News

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