Steve Stoute And Jay-Z Reveal Why Hip Hop Runs The Tanned World

 

With his NY Times bestseller The Tanning Of America, still flying off shelves, Steve Stoute sat down with Jay-Z to talk about hip hop culture and why its become such a global force culturally.  See the interview inside…

In a new web series that coincides with his debut book, Steve Stoute and HuffPost Black Voices presented the first episode in of "The Tanning Effect" featuring an exclusive interview with Jay-Z.  Mr. Carter reveals the meaning of his joint album with Kanye West, his epiphany that his music has a substantial impact on mainstream America, and being an unpaid spokesman for Cristal champagne.

During the interview the two discussed the success of Watch the Throne debuting at number one in 23 countries and when he first realized that his music had a substantial impact on mainstream America.  

While discussing hip hop’s impact, Jay-Z said,

"Hip Hop is a global thing almost the way jazz was."  While he compares the freedom of hip hop to how jazz music had limitless boundaries, he continued,

"Hip hop has a voice and spoke directly to people and to their heart and how they were feeling."

Jay said he first knew the impact of hip-hop on mainstream America when he did "The Hard Knock Life Tour" with DMX, Method Man and Red Man.  And once he got to the concert, he saw that the audience was 80% white, and then he realized that the "hip-hop" audience was bigger than just "THE BLOCK."

 

Watch the interview here :

 

 

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