The night before he’s set to take the stage at the season finale of "SNL," Kanye West debuted a new song and video–guerrilla style–in 10 cities across the globe. Check out his conscious rap "New Slaves" and how he delivered it, plus Jennifer Lopez‘s new video for "Live It Up"…
Kanye sent out a tweet yesterday announcing his new video saying:
“NEW SONG AND VISUAL FROM MY NEW ALBUM BEING PROJECTED TONIGHT ACROSS THE GLOBE ON 66 BUILDINGS, LOCATIONS @ KANYEWEST.COM."
And over at his website, he provided a map of all the places in every city that the song and visual would be projected. So in the U.S., Europe and Australia, Kanye debuted "New Slaves" for the world.
Why did he choose this way and no official Youtube release? Well, we picked out a few lyrics from his rap (that we’re loving by the way) that may explain. Yeezy is on a f*ck the corporations tip. And he’s doing things his way. This means that instead of being a "slave" to corporations like Youtube or advertisers or his label, he’s simply showcasing his music where, when and how he wants to. And this time, he projected it on buildings….likely with no permits or anything. Gotta love the rawness.
Here’s a few lyrics where he discusses new age racism and new age slavery. With seemingly complete opposite beliefs than his girlfriend, Kanye is speaking against people being slaves to businesses, corporations, publicity, societal pressures and their own minds:
"My mama was raised in the era when, clean water was only served to the fairer skin."
"Used to only be n*ggas, now everybody playing. Spending everything on Alexander Wang, new slaves."
"There’s leaders, there’s followers. I’d rather be a d*ck than a swallower."
"I move my family out the country so y’all can’t see where I stay."
"They tryna to lock n*ggas up, The tryna to make new slaves, That’s that provate pwned prison, get your piece today. They probably all in the Hamptons all bragging about what they made, f*ck you and your Hampton house, I f*cked your Hampton spouse."
Toward the end of the song he breaks out singing. And after the verse, the video plays with his face on the screen for another minute, likely for a powerful effect. Check out a capture from one of the NYC locations below:
Reportedly, his newest project (a follow up album to My Dark & Twisted Fantasy), will drop June 18th.
In other videos, the sexy Jennifer Lopez released her "Live It Up" video ft. Pitbull. She shot it on Miami Beach this month and model Eva Marcille also makes an appearance. Check out the sexy summer-ready visuals below:
The RedOne-produced dance track "Live It Up" will appear on her yet-to-be-titled album dropping later this year.